Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with ARK Helmet Founder Bert Straus and VIce President of Marketing Steve Arzoni to discuss their revolutionary new football helmet technology.
LOS ANGELES (PRWEB) AUGUST 16, 2019
Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with ARK Helmet Founder Bert Straus and VIce President of Marketing Steve Arzoni to discuss their revolutionary new football helmet technology.
ARK Helmet is a company that creates football helmets that move in order to absorb the rotational force that reaches the brain during impact events. Their technology is created by AES R&D, whose mission and passion is creating technology to lead the new era of head protection. ARK Helmet is based in Timonium, Maryland. Straus says that the ARK Helmet is a game changer for football players’ safety. He explains, “The ‘ARK’ in ARK Hemlet stands for anti-rotational kinematics, which is a mouthful but it means that we’re trying to keep the head and helmet from spinning relative to the brain. This is caused by glancing blows on the field of play. Clinicians tell us that over half of the concussions that occur on the football field occur from these glancing blows, causing rotational forces and accelerations. Our theory is that if you can get part of the helmet to move with the blow, you absorb a lot of energy. That movement and the shell below it is not moving so much. Therefore, your skull is not moving so much, and the brain and the skull are staying relatively in the same position.”
For more information about ARK Helmet, visit http://www.arkhelmet.com and tune in to Fox Business Network as sponsored content on Sunday, August 18, 2019 at 5:30pm EST and Bloomberg International on Saturday, August 17, 2019 at 7:30pm GMT and Sunday, August 18, 2019 at 10:30am D.F. and 3:00pm HKT.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by a business mogul, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media.
Visit http://www.tvwwb.com for detailed airing schedules or check local listings.
Worldwide Business with kathy ireland® and ARK Helmet
The ‘ARK’ in ARK Hemlet stands for anti-rotational kinematics
