C3 Metrics Co-Founder to Keynote Attribution Accelerator

Greenfield to explore the near- and long-term effects of Attribution 2.0 on both the future of analytics and on Wall Street.

C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield, will keynote Attribution Accelerator on October 17, 2019 in New York City.

During a session titled “This Is Attribution: How Attribution Standards Will Change Not Only Analytics, but Wall Street Itself,” Greenfield will discuss the past, present and future of attribution and how Attribution 2.0 will transform not only the way in which advertising is measured, but also bring with it Wall Street reporting requirements.

Greenfield will also join Alice Sylvester, partner at Sequent Partners, for the event’s closing remarks.

“With the forthcoming Media Rating Council (MRC) attribution standards, it is imperative that both marketers and Wall Street understand how the science of attribution is transforming the advertising ecosystem,” said Jeff Greenfield.

Attribution Accelerator is a one-day forum designed and curated entirely by industry experts to spark conversation, fortify the science behind attribution, and inspire the industry to make further advances in the science of marketing measurement.

The Attribution Accelerator event will be held at Meredith Corporation’s New York headquarters at 225 Liberty Street from 8:45 a.m. to 5:30 p.m. Learn more about the conference here: https://attribution.insightinnovation.org/home

About C3 Metrics 
C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability. Built by marketers and supported by their real-world insights, C3 Metrics’ award-winning Attribution Data Cloud provides independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent. On average, companies using C3 Metrics report +44% increases in return on advertising dollar investment (ROI). C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.