Inovi Fertility Launches State-of-the-Art Fertility Lab in Central Houston Location

New Clinic Adds Integrated Laboratory to Full Suite of Fertility Services

Inovi Fertility & Genetics Institute, a new boutique fertility clinic located in the heart of Houston, TX, will be launching a state-of-the-art laboratory in February as part of its advanced in vitro fertilization (IVF) and andrology treatment services.

“We are excited to provide the thriving, fast-growing community of Houston with the convenience and unparalleled value of an ultra-modern, on-site fertility laboratory,” said Dr. Stephan Krotz, founder of Inovi. “Our clients will benefit from being able to receive both comprehensive care and innovative lab services all under one roof.”

The Inovi Fertility & Genetics Institute, which has been open and actively seeing patients since last fall, has already distinguished itself by taking an integrative approach towards assisted reproductive techniques (ART). They provide both basic and advanced fertility care, fertility preservation treatments, and third-party reproduction services, including egg donation and surrogacy.

As a boutique clinic, Inovi also offers a full suite of complementary services, such as fertility yoga sessions, as well as access to an extensive reservoir of information and resources. “Our goal is not only to provide our patients with high-quality, advanced care but also to offer them a personalized concierge experience that will support them emotionally during their fertility journey,” Dr. Krotz stated.

Currently, many fertility clinics in the Houston area outsource their laboratory services to medical centers and satellite offices, forcing patients to spend significant time traveling to multiple locations. Not only will Inovi’s integrated laboratory provide a solution to that problem, but their central location makes them easily accessible for the entire Greater Houston metropolitan region.

Built and equipped with the latest cutting-edge technologies, the Inovi laboratories will offer a vast array of diagnostic services and procedures, including: 

  • Intrauterine Insemination (IUI)
  • In Vitro Fertilization (IVF)
  • Intracytoplasmic Sperm Injection (ICSI)
  • Preimplantation Genetic Testing (PGT)

Internationally recognized as a progressive reproductive health and fertility expert, Dr. Krotz has a notable history of using advanced technologies and methods to treat infertility. In 2009, he created the first artificial human ovary while at Brown University – a medical achievement that was designated by Time Magazine as one of the “Top 10 Medical Breakthroughs of 2010.” Dr. Krotz, with his experience and ability as an innovator in Reproductive Medicine, and his team are focused on bringing the patient experience to a new level and advancing the delivery of fertility care in Houston and beyond.


Prospective patients in the Greater Houston metropolitan area can start their fertility journey today and take advantage of Inovi’s state-of-the-art boutique facility by setting up an appointment. For more information, visit or contact the clinic at (713) 401-9000.