Natalie Adler Joins Fors Marsh Group to Lead Marketing and Outreach Practice

Ms. Adler joins Fors Marsh Group’s senior leadership team and will be responsible for leading the growth of FMG’s marketing and outreach division.

Fors Marsh Group (FMG) named Natalie Adler as Senior Advisor and Director of Marketing and Outreach. Ms. Adler joins FMG from Ogilvy, where she served as Senior Vice President. In her role at Ogilvy, she led a wide range of large-scale, integrated public health awareness and behavior change campaigns and corporate and public affairs initiatives.

As a member of FMG’s senior leadership team, Ms. Adler will be responsible for leading the growth of FMG’s marketing and outreach division and overseeing a substantial existing client portfolio. After more than 25 years at traditional agencies, Ms. Adler will leverage her deep industry experience at a Certified B Corporation—an organization committed to using business as a force for good.

“Natalie is a recognized expert in the field with a rich history of developing, leading, and promoting public education, public affairs, and social marketing campaigns,” said Ben Garthwaite, FMG’s CEO. “We are thrilled to bring Natalie to FMG where she will use her talent, passion, and leadership to drive our continued growth and success. This is an exciting moment for our firm and for the broader movement of B Corps, as Natalie joins us in our mission of building an inclusive and sustainable economy that works for all.”

Over the course of her career at Ogilvy and Porter Novelli, Ms. Adler led teams to win and deliver multimillion-dollar accounts, as well as smaller, targeted campaigns. Her past clients include Merck, the U.S. Agency for International Development (USAID), the Peace Corps, the U.S. Department of Agriculture (USDA), the Centers for Disease Control and Prevention (CDC), the Centers for Medicare & Medicaid Services (CMS), the U.S. Food and Drug Administration (FDA), LIVESTRONG, Susan G. Komen, and the American Cancer Society.

About FMG 
Fors Marsh Group (FMG) applies science and strategy to create positive behavior change in people and in program and policy improvements in large organizations and the government. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy, and consumer. As a Certified B Corporation, FMG uses business as a force for good, creating positive impact beyond our client portfolio, extending into the community through pro bono service to nonprofits aligned with FMG’s corporate values