Primal Group & The Neem Tree – A Diversified Agricultural Opportunity

The Primal Group of Companies is dedicated to establishing itself as a lead organization, driving change to create a more tenable future for our planet by ensuring environmental protection, social responsibility, and value-creation, for generations to come. One of the greatest challenges our current generation faces is to transform the archaic system of current industry into one that guarantees the needs of all are met in a safe and sustainable way.

The Green Revolution of the 1960s was a turning point in modern agriculture that heralded a drastic increase in global production through a series of research, development and technological innovations, saving one billion people from starvation. Although these developments enabled our rising population to thrive well into a new millennium, farming techniques now rely on an unsustainable amount of water and energy, and large amounts of agrochemicals, that accumulate in ground and surface waters, disrupting ecosystems and contaminating our food chain.

Determined to be disruptive, innovative and to manifest the nucleus of change, Anthony J. Archer and Andrew J. Goodman founded Primal Group in 2011 with the mission to “Evolve a Sustainable Future” through becoming the leading supplier of biochemicals, by establishing the world’s first vertically integrated neem supply chain, from seed to factory. Today the company consists of a team of more than 100 professionals, and the world’s largest neem tree plantation located in Ceara (Northeast Brazil).

Investing in the Neem Tree 
The neem tree is one fine solution to mankind’s most significant challenges, offering innovation across multiple sectors – agriculture, healthcare, and environmental protection. Referred to by the United Nations as the ‘Tree of the 21st Century’, this gift of nature is a cost-effective and non-toxic alternative to synthetic agrochemical use that has the ability to strengthen soil nutrition and increase livestock health, while also offering a diverse range of applications across the pharmaceutical and dermatological sectors due to its high nutritional content, as well as a variety of antibacterial, antimalarial, antiviral and antifungal properties. Neem is also an ideal tree for reforestation efforts, releasing more oxygen and sequestering more carbon than most other tree species.

“There are many different industries that want neem derived end-products. Therefore, competition for the raw product is growing, and the price increasing, meaning higher returns for investors. The neem tree fits our philosophy of finding niche markets that are not only socially and ethically responsible, but have the power to deliver unparalleled returns, with the safety and security of a hard asset.” – Primal Chairman and CEO Anthony Archer

Investors in the world’s first fully-integrated neem business have the unique opportunity to capitalize in a market expected to grow from US$882.1 million in 2017 to US$2.93 billion by 2026, at a compound annual growth rate of 16.18%. Entering a vertically integrated business ‘ahead of the curve’ enables exposure across all stages of the supply chain from large-scale commercial plantations to the development of multiple end-user retail products across the agricultural markets. As an Early Adopter, investors will be in the very best position to catalyze a revolutionary transformation in agriculture, while maximizing returns in a sustainable and socially responsible manner.

“One thing we’re particularly proud of is the fact that our investments are socially, ethically, and morally sound. Not only do we look after the community we invest in, but the products themselves are also truly beneficial and restorative to the environment,” says Anthony Archer.

The Advantages of Doing Agriculture Business in Brazil 
As one of the agricultural growth leaders worldwide, Brazil is already the top producer of multiple crops and foodstuffs globally, and agriculture continues be the star of the Brazilian economy: The most recent harvest report in Brazil (2016/17) totaled 238 million metric tons, more than double the harvest of ten years ago, while Brazilian agriculture and agribusiness contributed 23.5 percent to the country’s gross domestic product in 2017, the highest in 13 years.


Today’s largest neem seed producing countries are India, Philippines, and Indonesia. However, limitations in land ownership in these countries have led to significant fragmentation in neem production and highly variable quality levels due to lack of input-controlled plantations. Primal Group overcomes these disadvantages in Northeast Brazil, where it is currently building the world’s first fully vertically integrated neem business using only natural, sustainable and regenerative crop care solutions. By owning and integrating every step of the supply chain for neem in optimal industry conditions, profits can be maximized, and an efficient product will be created from start to finish. Such a strategy increases competitiveness, offers greater process control, facilitates supply chain coordination, boosts market share, decreases costs and ultimately maximizes profits.

An Investment in Mankind’s Future 
Investing in products such as neem is not about simple diversification, comparable to traditional past investments. It is about investing in mankind’s future, understanding the movement, the culture shift, being part of the solution and profiting from it. We invite you to learn more about how to become a part of the movement to evolve a sustainable future through a People Planet Profit synergy at

One thing we’re particularly proud of is the fact that our investments are socially, ethically, and morally sound. Not only do we look after the community we invest in, but the products themselves are also truly beneficial and restorative to the environment.