Small Door Launches First Tech-Enabled Veterinary Practice in New York City’s West Village

Startup Offers Premium Care with Membership Model

Small Door Inc., a company reimagining the veterinary experience with a membership model that delivers a new standard in pet health by integrating the latest in medical advances, modern technology, and hospitality, has opened its flagship practice in New York’s West Village.

For the first time, pet parents have access to a veterinary experience that provides the same level of convenience and innovation that technology has brought to every other industry, from food service to fashion to transportation. Small Door is building the most trusted brand in veterinary; all members have access to: 

  • 24/7 access to Small Door’s trusted medical team via web and mobile app
  • Best-in-class care delivered by carefully vetted doctors
  • Transparent pricing that demystifies complex invoices and procedures
  • State-of-the-art facilities with the latest advanced medical technology
  • Welcoming and stress-free environments for pets and pet parents

“The idea for Small Door was born from personal experience,” explained Josh Guttman, Small Door Co-founder and CEO. “Several years ago, my dog Morris was sick, and I had a terrible time trying to navigate the veterinary landscape. The experience cost a lot of money without providing clear answers, and left me feeling frustrated and helpless. I learned that the system wasn’t working for the doctors or staff either. By focusing on prevention and wellness, providing clear treatment plans, and designing welcoming spaces, we can improve health outcomes for our pets and create better working environments for our staff. We’re thrilled to open our doors and provide our members with a new standard of veterinary care.”

“We’re delighted to open our first Small Door practice in New York City’s West Village and provide local pet parents with access to best-in-class health care,” Florent Peyre, Small Door Co-founder and President. “At Small Door, we’re taking a unique approach to animal health that focuses on three main constituencies: our members, patients, and employees. By combining doctors trained at some of the world’s leading veterinary schools with state-of-the-art equipment and best-in-class technology, we’ve created a better experience from start to finish that we believe will also provide better health outcomes. We encourage pet parents to come visit our practice, say hello, and review our membership options.”

About Small Door 
Small Door is a New York-based startup reimagining the veterinary experience. Founded by Florent Peyre and Josh Guttman as a public-benefit corporation, Small Door takes a pet-first approach to veterinary care that combines tech-enabled convenience with consumer hospitality to deliver a best-in-class care. Through a membership model, Small Door provides access to stress-free spaces, carefully vetted doctors, transparent pricing, and technology that offers 24/7 access to your medical team. Small Door is backed by leading investors, including Lerer Hippeau Ventures, Primary Venture Partners, Brand Foundry Ventures, and Pentland Group. Small Door opened its first practice in New York’s West Village in 2019. For more information, visit or follow us on Instagram: @smalldoorvet.

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