By Breaking Gender Stereotypes, New Innovative Company, Svaha, Empowers Women to Show Off Their Smarts with STEAM-Themed Fashion

Science, Technology, Engineering, Art and Math (STEAM) Clothing Brand Proves that Brainy is Beautiful

In an age of female scientists, fighter pilots, physicists and astronauts, it’s hard to believe that it’s almost impossible to find clothing for girl’s who love to do science experiments or stylish women’s apparel with space themes or dresses that feature science, math or technology designs. Thankfully, that is all now changing due to an innovative and trend setting new company called Svaha.

Svaha is a leading-edge online STEAM (Science, Technology, Engineering, Art and Math) themed clothing and accessories brand who’s online store at is changing the face of women’s and children’s apparel. They are confronting gender stereotypes with bright, fun clothes to allow kids’ imaginations to soar and creating original and unique dresses to prove that women who love Science & Technology can still be feminine & stylish! Svaha’s high-quality 100% organic, super soft dresses (available in all sizes) have a hint of geek, feature pockets and their designs unapologetically celebrate femininity and the awesomeness of women in STEAM. Each style of dress is named after famous female scientists such as Marie Curie, Rosalind Franklin, Ada Lovelace, Ruby Payne-Scott and Dorothy Hodgkin. But that’s not all – Svaha also celebrates women in all fields such as the release in mid-March of the first-ever special Supreme Court Justice Ruth Bader Ginsburg dress – already creating a buzz.

The company’s unique STEAM-themed designs for dresses, skirts, blouses, T-shirts, cardigans, hoodies, sleepwear and accessories (such as a Women Pioneers Canvas Bag) feature everything from science heroes and Augmented Reality to DNA Iconic Double Helix, Trigonometry (math never looked so stylish!) and even literary treasures such as Jane Austen, Edgar Allen Poe and more.

Svaha’s beginning is a humble one. It’s Founder, Jaya Iyer, has truly lived the American dream. Originally from India, she moved to the US carrying nothing but a backpack of her belongings along with a mountain of ambition and a desire to create something special. After obtaining a Ph.D. in Fashion Merchandising from Iowa State University, she taught Fashion buying and wrote a textbook on Fashion in Emerging Markets which, today, is widely used in universities. Her background includes working in apparel manufacturing and exporting and as the former apparel buyer for the cult-favorite store, ThinkGeek.

In 2015, she found herself in a predicament. Her daughter (whom the company is named after) was certifiably star-crazed and space-obsessed. Her dream was to be an astronaut, but Jaya could not find a single girl’s astronaut shirt, or for that matter, any science or technology-themed clothes for girls. As an apparel industry professional, Jaya wanted to encourage her daughter’s passion (and other girls with similar interests) in the best way she knew how – with clothes! She realized there was a missed market for kids who like things that aren’t “gender traditional”. So, she decided to use her industry expertise to create a line of products aimed at changing the landscape of the children’s apparel industry. Svaha developed its first line of products and received funding by launching a wildly successful Kickstarter campaign that raised over $30K.

The success of the company showed Jaya that other parents must be just as frustrated as she was with the increasingly gender-stereotypical children’s apparel industry. Once Svaha grew in popularity, Jaya started getting flooded with requests from women who wanted Svaha to use their unique design style to produce clothes for adults. She decided that women should not have to choose between loving Science, Technology, Engineering, Art, & Math and being feminine. From this, STEAM Angels: Smart Dresses for Smart Women was born. She turned to Kickstarter yet again, and this time raised over $57K to produce their exclusive line of women’s apparel.

Today, Svaha’s trendsetting designs are gaining steam all over the world and empowering women and girls to show their love of all things STEAM in their everyday fashions and lifestyles – proof that brainy IS beautiful.


Svaha’s trendsetting designs are empowering women and girls to show their love of all things STEAM in their everyday fashions and lifestyles – proof that brainy IS beautiful!

At Svaha, We are starting a revolution aimed at shattering gender stereotypes!